In an era of fragmented traffic and soaring online customer acquisition costs, the terminal battlefield for kitchen appliance brands is undergoing a profound transformation. Guangdong DDC Display Co., Ltd., adhering to the original aspiration of "creating value for customers", has upgraded terminal display from "product placement" to "value delivery", making it the common choice of well-known brands such as Vatti, Vanward, and Changhong.
Sixteen Years of Deep Cultivation in Kitchen Appliance Industry, Forging Full-Chain Strength
Since its establishment in 2008, DDC Display has built two production bases covering Zhongshan and Wuhan. The 20,000-square-meter factory integrates comprehensive material processing capabilities including iron, wood, and stainless steel. Ranging from design and R&D to production implementation, from the manufacturing of props such as display cabinets and light boxes to the overall space scheme planning, its eight functional departments form a closed-loop service, ensuring that each set of display systems accurately matches the characteristics of kitchen appliance products and brand positioning. This "one-stop solution" capability is the core strength that has won the trust of the industry.
Scenario-Based Innovation, Making Displays "Speak"
DDC Display deeply understands the essence of kitchen appliance consumption - what people buy is not just tools, but a lifestyle. In the terminal scenario created for Vatti, it embedded the integrated cooking center into the "Gourmet Research Institute" themed space. With the combination of lighting and traffic flow design, consumers can intuitively experience the convenience of the products in actual cooking,
which is in line with Vatti's strategy of achieving a 43.29% gross profit margin through scenario-based marketing.
To meet the terminal needs of Vanward Electric, DDC Display connected the display area and experience area with an open island platform, and with the support of a digital wayfinding system, helped the brand achieve a 292% increase in store visits via navigation. This display logic of "product + scenario + emotion" has upgraded terminals from "sales venues" to "brand positions".
Walking with Industry Leaders, Witnessing Value Growth
From the high-tech display of Changhong's intelligent kitchen appliances to the scenario-based placement of ASD cookware, DDC Display's works have always centered on the core goal of "enhancing brand image and sales volume". Its design team has a deep understanding of the operation logic of kitchen appliance terminals: highlighting high-end single products through the focus display method, increasing the average transaction value with series-related displays, and extending customers' stay time with interactive experience areas. Finally, it achieves a perfect closed loop of "display effect" and "sales conversion".
In the era of stock competition, terminal display has become a differentiated tool for kitchen appliance brands. With professionalism as the pen and scenarios as the ink, DDC Display is writing the growth story of "converting traffic into sales" for more brands.